The United Workplace

Communicating a Global Group

The United Workplace is a network of like minded office design businesses, sharing a passion for the workplace – inspiring design, innovation on a global scale implementing workplace strategy, fit-out and project management. Having worked with their European arm, they approached us to communicate their experience and offering across a wider global market through a new inspirational and interactive website.

Project deliverables:

Website UX Video Animations Interactive Content Corporate Identity Brand Guidelines

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From UX to Website Design& build, we worked closely with their network of global stakeholders to deliver the overarching United Workplace offering; but also provided individual showcases for the regional brands and their bespoke services. Some of the features we introduced included an interactive global map, regionally filtered case studies and animated videos.

“Every marketing department needs an agency partner like Fathom, dream team.”

Head of Digital, Fourfront Group

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Fourfront Group is the European division of the United Workplace. The group is the overarching brand for Area, Sketch and Workplace 360. We have been Fourfront's brand guardians for many years, and have been responsible for identity development, collateral and design and build of all of their websites (to name just a few of the services we have provided).

Ffg guidlines

One of the key areas we have worked with the group on is establishing the relationship between the Fourfront Group brand, and the individual companies within this. We produced a clear set of guidelines that allowed the brands to retain and showcase their own personalities but also be flexible enough to sit alongside the group brand, making them – Stronger Together, a strapline we made consistent across the group.