Tail Feather

Launching a new drinks brand.

Having put the perfect ingredients together to solve the problem of long waits at the bar, Tail Feather came to us for a new name, identity and packaging. Lots of brainstorming, moodboards and sketching later we defined a brand identity starting with ‘Tail Feather’ which could then roll out to the product packaging.

Fathom Web 2019 Portfolio Tailfeather V1 03

“Lorem ipsum dolor sit amet, consectetur adipisicing elit, sed do eiusmod tempor incididunt ut labore et dolore magna aliqua. Ut enim ad minim veniam, quis nostrud exercitation ullamco laboris nisi ut aliquip ex ea commodo consequat. Duis aute irure dolor in reprehenderit in voluptate velit esse cillum”

Marketing manager, Tail Feather

Fathom Web 2019 Portfolio Tailfeather V1 06

Working alongside Tail Feather, we took the selected bottle and created a unique illustration to grab the eye. We ensured that the identity was present and featured across the labelling, using bright colours as part of the brand palette.

Fathom Web 2019 Portfolio Tailfeather V1 10