Arena Group
A long-term relationship that delivers.
Tail Feather
Launching a new drinks brand.
Having put the perfect ingredients together to solve the problem of long waits at the bar, Tail Feather came to us for a new name, identity and packaging. Lots of brainstorming, moodboards and sketching later we defined a brand identity starting with ‘Tail Feather’ which could then roll out to the product packaging.
“You got us straight away; our product, our vision, our point of difference. Your team at Fathom delivers creatively, strategically and brilliantly.”
Founder of Tailfeather Drinks
Working alongside Tail Feather, we took the selected bottle and created a unique illustration to grab the eye. We ensured that the identity was present and featured across the labelling, using bright colours as part of the brand palette.
