Tail Feather

Launching a new drinks brand.

Having put the perfect ingredients together to solve the problem of long waits at the bar, Tail Feather came to us for a new name, identity and packaging. Lots of brainstorming, moodboards and sketching later we defined a brand identity starting with ‘Tail Feather’ which could then roll out to the product packaging.

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“You got us straight away; our product, our vision, our point of difference. Your team at Fathom delivers creatively, strategically and brilliantly.”

Founder of Tailfeather Drinks

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Working alongside Tail Feather, we took the selected bottle and created a unique illustration to grab the eye. We ensured that the identity was present and featured across the labelling, using bright colours as part of the brand palette.

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