RNLI.

Charting a new course.

Life is nothing if not varied here at Fathom – the briefs that we are given and the creative executions that we deliver span the full spectrum of marketing communications. We start off without preconceptions about what the ultimate answer will be, and we draw on a vast array of experience and expertise to find appropriate responses.

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Our first brief from RNLI involved working with engineers to find ways in which 27 of their decommissioned lifeboats could be re-used rather than be scrapped. Fathom devised an email campaign targeted at a very specific group, prompting them to sign-up to this challenge via a microsite and alerting them to open days where it would be discussed in more detail.

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Since that initial project we’ve been given the sensitive task of producing collateral such as funeral envelopes and guides to giving in memory. We started by creating a visual and written tone of voice for this sector of the charity, before carefully wording and designing a suite of collateral.

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As well as copywriting, we managed a photoshoot that provided the RNLI with a wealth of high-quality imagery. This project required meticulous location-planning to ensure that each composition reflected the sensitive nature of the campaign but also conveyed a positive message of hope.

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More recently we’ve produced collateral for RNLI’s H2O Water Only and Pirate Day fundraising campaigns.

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