Nomad Safaris | Fathom

Nomad harnesses the power of award winning safaris to create life-enhancing opportunities. With over nine years of collaboration, we have formed a robust and reliable relationship with Nomad. As a result, they have entrusted us with their latest and most exciting project to date, a comprehensive brand overhaul.

Project deliverables:

Branding Website Bespoke Print Brand Collateral Events

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The Nomad circles, a prominent feature of the brand, were inspired by the traditional art found in the Maasai tribes. The colour red was chosen to represent unity, a quality that is deeply ingrained in the Nomad culture.

The core focus of this ambitious project was to align Nomad's branding with their key messages. In doing so, we aimed to provide clarity on the unparalleled services they offer their clients and the local community in Tanzania. Our goal was to create a brand identity that resonates with their target audience while staying true to their values and mission.

Our research helped us to create a brand that perfectly encapsulates everything that Nomad embodies - the people, the wildlife, and the land surrounding it.

Integral to the rebrand, we crafted a cutting-edge website, seamlessly blending innovative design with intuitive functionality to elevate the online presence of this renowned safari and adventure company. With Fathom's expertise, Nomad's new website promises to captivate visitors with its visually stunning layout and user-friendly interface, providing an immersive digital experience for travel adventure and safari enthusiasts.

We’ve been working with Fathom since early 2015 refreshing all areas of our brand. This year we asked them for a complete rebrand, comprising a brand new website, an overhaul of our brand book, updating all of our company and brand collateral aimed at clients in our safari camps as well as our trade partners across the world.

Marketing Director

This project was a wonderful opportunity to delve deep into the world of Nomad. We embarked on a journey to explore Tanzania, visiting various camps and conversing with Nomad's employees to gain a greater understanding of the company's remarkable impact.

The rebranding of Nomad was a comprehensive effort that extended to a wide range of printed and digital materials. The transformation was not limited to marketing collaterals but also included various objects found on their campsite, such as shampoo bottles, maps, and coffee cups. The result was a cohesive and consistent visual identity that aligned with the brand's message and values.

At Fathom, attention to detail is paramount. That's why we place great emphasis on meticulously analysing every stage of the process, right from the print tests to gaining a thorough understanding of the customer journey. This level of scrutiny sets us apart from the competition and enables us to deliver exceptional results to our clients.