Image Design Custom

Intuitive user experience

Image Design Custom are a leading custom paint house specialising in BMX and Motorcross helmets and fuel tank bespoke design and paint. They approached us wanting a new highly creative and easy to navigate site with an integrated shop function.

Project deliverables:

Website SEO Hosting

Experience responsive views

“Fathom created a truly unique and beautifully bespoke website for us, which has become the foundation for our brand presence.”

Elliot Withers - Brand Manager, IDC


As always, we started by scoping out with the client a sitemap that created a simple user journey and allowed for all the content IDC needed to showcase to be accessed simply by visitors to the site.

Once the sitemap had been approved we moved on to the wireframe stage where we scoped out what would appear across the different page templates. This step makes it easy for clients to understand how the information architecture will be laid out on pages and to make any changes before the design process gets underway.

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“Fathom worked closely with us to build a site that is fully reflective of our brand DNA and has an intuitive user experience at its heart.”

Elliot Withers - Brand Manager, IDC

Laptop sized

We scoped, designed and programmed the website from scratch and have been working with IDC since launch on the SEO for the site.

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