Tail Feather
Launching a new drinks brand
Icon Scientific
Standing out in the oil industry
This leading edge engineering company needed a refreshed brand to make them stand out in the crowded oil refinery industry.
Project deliverables:
Branding Digital Interior design Photography
Drag to compare before and after.
We crafted an identity that nodded to their blending technology as well as a flame, owning a 'punchy but clean yellow’.
We then went onto a full brand rollout from design guidelines to signage, GUI to their website, but most of all, we created immense professionalism, stand-out and consistency across all media. Its what we call “joined-up branding”.
Our integrated approach
Interact with the analysers below, to find out how we can help you.
Gb
Gasoline
Blending
O
Vp
A
D
Di
S
NEW
Eb
Octane
Talk to us today about how we can help you to make your refinery more efficient.
Vapour Pressure
Its unparalleled performance enables the capture of profit margin which before was being wasted.
Aromatics
Talk to us today about how we can help you to make your refinery more efficient.
Density
Talk to us today about how we can help you to make your refinery more efficient.
Distillation
Integrates operational and analytical innovations for repeatable, accurate and trusted analyser performance.
Sulphur
Talk to us today about how we can help you to make your refinery more efficient.
Ethanol Blend Optimiser
The system eliminates uncertainty in the boost models for BOB blending control, and gives you the full economic benefits of on-line analyser control.
Once the full rebrand was complete, our attentions turned to a targeted campaign to oil refineries using direct marketing with animation, advertising and digital elements around a gambling message to drive meetings and enquiries.
“We were looking, without much success, for a company that could handle all the aspects of branding from GUI to websites, product literature to advertising and exhibitions. Then we found Fathom and soon realised our search was over. Their ability to produce a new identity that fitted with the core of our new business as well as creating maximum exposure in our market was invaluable.”
