Fespa 2019
Creating the identity for a global expo
Harlequin Homes
Envisioning the future
This well established property company approached Fathom requiring a brand new full corporate identity and collateral. So after listening, scribbling, tweaking, developing, chewing, slurping and creating; we came up with this smart identity made from an upper and lowercase H.
Project deliverables:
Branding Website Advertising Video Animations
The flag from the top of the logo is translated into a marque of quality. Harlequin benefited from the full Fathom mix of branding, stationery, website and printed collateral.
“From the branding to the website, your work has exceeded all expectations.”
Director, Harlequin Homes
From storyboard to character creation and animation we developed a series of animations for Harlequin Homes. Each one helped explain their business to a diverse audience including first time buyers and seasoned landowners.
Representing the brand online was an important process. Not only did the site need to promote each new property and development in detail, but it also needed to act as a resource for new buyers and landowners to guide them through the process in simple stages.
