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For Christmas 2016, Team Fathom did not hold back! We kick-started Christmas with Snap-a-Cracker – an integrated campaign that operated across print and an intriguing microsite.
The Fathom Community received bespoke, handmade crackers that revealed a unique code card once snapped. Users were encouraged to input their code across multiple devices with the chance of winning a daily prize or a donation to one of our chosen charities. To encourage them to return, each time a user played they were entered into the grand prize draw to win a GoPro action camera.
In the lead up to Christmas, the Fathom Elves were busy wrapping hundreds of gifts in our Fathom wrapping paper. Daily prizes were sent out, including 1 kg of satsumas and sprouts, Cream Tea for two at Chewton Glen, paddle-boarding lessons and a bottle of Dorset Conker Gin!