Over the tannoy
#ThrowbackThursday to the Fathom 2016 Summer mailer - a integrated campaign based on the 2016 Euros! Check it out:… twitter.com/i/web/status/8…
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We kicked off the 2016 Euros by mailing a Sweepstake kit that gave everyone in the office the chance to get involved. Encased within a money tin, we designed and created a set of playing cards including one for each country as well as some fun cards for the team ref, official WAGs and even those not interested in the games. A wallchart provided a place to keep up-to-date with the scores and some half time snacks were also part of the kit. Ensuring that the big games weren't missed, we emailed reminders, encouraging participation and involvement via twitter.
"Nigel its inspired! Thank you so much for our euro football sweepstake kit. It's brilliant. The boys in the office have taken over and can't wait to get started. As always, so so clever of you."
CEO, Albyns Homes