Arena Group
A long-term relationship that delivers
Britten-Norman
Reinventing an icon
Established over 60 years, Britten-Norman is the British company behind one of the world's most successful and enduring twin engine aircraft designs; The Islander. In an increasingly competitive market place we were approached to help re-establish their positioning as the best multi-purpose light aircraft in the world.
Project deliverables:
Digital Marketing Direct Mail Specialist Press Advertising Social Media Brochureware & Collateral
We knew how important it was to demonstrate visually and strikingly how diverse and flexible the Islander was to operate in different environments. We achieved this through an integrated campaign, dynamic enough to be effective across all of our planned media channels from high level inflight magazines to online advertising.
“The Fathom team continue to impress and amaze with the calibre of their creative thinking. They quickly and thoroughly grasped who we are as a company and our vision. Each member has been a delight to work with and I look forward to getting to continue to work with them in the future.”
Brand Manager, Britten-Norman
We are also proud to have been involved from conception to completion of the new Islander Sales Pack. It was important to demonstrate the flexibility and high quality of the aircraft in this key piece of collateral. We created a beautiful, yet adaptable pack which enables Britten-Norman to demonstrate from the start the exceptional standards they have to offer with their planes.
We also produced an exclusive invitation for a private event at the Chelsea Flower Show that needed to exude their green credentials. The die cut invite was digitally printed on seed paper, so it could be planted after the event and wild flowers would grow.
